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Atari Doomed

Posted Friday, June 16th, 2006 at 4:12 pm by MJG

I'll give it to him; it is iconic.It must be hard being the CEO of a company when you can’t remember what you just wrote five seconds ago.

Bruno “Buh?” Bonnell had this to say when announcing that his company Infogrames Atari was posting a $67.1 million loss for the last fiscal year, as revenue declined nearly 50% from the year before to a paltry $218.7 million:

(With Metafuture emphasis)

The Atari brand has stood for innovation and pioneering spirit for more than 30 years. As Atari executes on its strategic objectives, we must recapture what made Atari an iconic brand. During fiscal 2007, we will focus our efforts on established franchises, new major motion picture licensed IP with significant marketing campaigns, online products and titles for portable devices.

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