Electronic Arts To Mythic: Ya MMO B There
EA’s purchase of Mythic went official today, though the amount of the sale is not yet public.
While there was no success with titles from MMO newb teams, like Motor City Online, The Sims Online and Earth & Beyond (I did have about a week of fun with my ol’ Terran Trader “10,000 Dollars Money”), EA has done all right keeping the proven formula of Ultima Online on a profitable glide path, so doomsayers step aside. Mythic isn’t going to immediately explode.
But will the EA cash machine help Mythic’s Warhammer Online be a strong Pepsi to World of Warcraft Coke? Metafuture says it can’t hurt. The timing is right— after a few months with the upcoming Burning Crusade expansion, there will be plenty of WoW veterans that wouldn’t mind taking a vacation. If the founders can keep their head in the game and forget that they’re now rich enough to retire, then they can make the serious effort needed to not be just another RC Cola.












