Mark Rein: Business Strategist

July 12th, 2006

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Archive for the 'Epic' Category

Mark Rein: Business Strategist

Wednesday, July 12th, 2006
Thanks to reader JP for not ignoring articles about Mark Rein like the rest of us.

Mark never notices that the two spots next to his are Handi*capped* ParkingMark Rein is the vice president of Epic Games. His job is to get people to license the Unreal Engine. He goes about this by visiting conferences and sounding so out of touch that people will think the Unreal Engine must be really good to keep Epic in business with Mark on the team.

His latest trip was to England, where he kicked things off by announcing that “very little of [the episodic business model] makes any actual sense.”

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